Why is Lord's stadium called the "Home of Cricket" or "Mecca of Cricket"? by Purav Gandhi - 2 day ago | 37 Lords cricket ground is called the "Home of cricket" or the “Mecca of cricket” because it was the first officially built ground for the game of cricket. Here are some of the important and interesting facts about Lord's: Lord's Cricket Ground, commonly known simply as Lord's, is located in St John's Wood, London, and is named after its founder Thomas Lord It is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) Read more 1 0
What are characteristics of ideal digital or social media strategy for pharma? by Purav Gandhi - 4 day ago | 44 While a lot of pharma and healthcare companies have started going for digital & social media strategies, the success remains limited due to various reasons. Below are the key components needed for success in my opinion: 1. Personalized messaging: Centralized solution with the ability to support personalized marketing campaigns for different local markets e.g., message sequence should depend on what has been read previously by the doctor 2. Orchestration of efforts: Enable marketing teams to define configurable sequence of marketing messages, which includes a combination of physical touch-points, emails, messages, webinars, and website interactions Read more 1 0
What is the Role of Digital Marketing in Indian Pharma Market? by Purav Gandhi - 4 day ago | 94 One of the most important questions bothering Indian pharma executives nowadays is that why should pharma companies leverage digital engagement channels? Here are a few reasons why: 1. Addressing “time-span” deficit: Engage with physicians using website, mobile applications, emails, etc. can help him seek information at his convenience, sometimes taking as less as 30 seconds at a time 2. Addressing “attention-span” deficit: Increase the number of touch-points with physicians, allowing access to materials on any device at any time; studies shows these touch-points empower reps & grow sales by 20-40% Read more 0 0
Systematic inventive thinking (SIT) framework for Out-of-the Box Innovation by Decoding Innovation - 5 day ago | 36 Systematic Inventive Thinking (SIT) is a thinking method derived from Genrich Altshuller’s TRIZ engineering discipline, developed in Israel in the mid-1990s SIT is a practical approach to creativity, innovation and problem solving, which has become a well known methodology for innovation At the heart this method is one core idea adopted from Genrich Altshuller's TRIZ which is also known as Theory of Inventive Problem Solving (TIPS): that inventive solutions share common patterns Read more 0 0
Learning from the book- Can’t Hurt Me by David Goggins. Book Summary by Kushal Soni - 5 day ago | 52 David Goggins is the personification of grit. He finished the first week of Navy Seal training on two broken legs, completed a 135‐mile run in Death Valley & attempted the pull‐up world record three times. Here are three guiding principles Goggins used to push past the pain and accomplish those extraordinary feats of endurance. You can use these 3 principles to develop ‘Goggins‐Level‐Grit’ and unlock your full potential: 1. Callous Your Mind: Read more 1 0
Moral & Legal Challenges Presented by Artificial Intelligence by Decoding Innovation - 6 day ago | 30 AI is advancing faster than regulations and laws can adapt, putting the debate into esoteric realms of moral philosophy Programmed versus Interpretive Bias: A critical challenge can arise based on the balance between how machines are programmed to act (reflecting our value sets) versus their own judgement This performance has a large bearing on how much accountability and trust can be placed on AI-based results Read more 1 0
The ending hopes by Ridhima Rajput - 6 day ago | 53 Well! Most heartbreaking moment of 2019 since now (losing semi-final). Still not acceptable we are out of the world cup 2019. With every win confidence to conquer cup was even more strongly built. But the destiny was something very antagonistic to our hopes. With the good start with the ball everything seemed to be in our control. But later rain kept its hold and left everyone in anxiety for one more day. But the next day kiwis looked very agressive since the starting and made our openers to middle over batsman their prey. Where everyone couldn't face their attack , Sir JADEJA and DHONI kept our hopes alived. But alas!! Read more 1 1
Key Friction Points Between Trump & Both on India - US Relations in 2019 by Purav Gandhi - 6 day ago | 46 1. Trade: Even as Indo-US bilateral trade grew to $142 Bn in 2018, the US has been hammering at its trade deficit - $24.2 Bn in India's favour. Both countries are going back & forth imposing tariffs on various goods 2. Visas: Trump administration plans to make H1B work visas both harder and costlier for Indians, and automatic work permit for those awaiting Green Cards, creating a lot of concern amongst Indian workers currently in US 3. Arms Imports: India contracted to buy five S-400 Triumf missile systems from Russia in 2018, to which US has objected and threatened to put sanctions under CAASA (Countering American Adversaries through Sanctions Act) Read more 2 0
