The Psychology of Color: How Color Affects Human Behavior by Pallavi Mirajkar - 4 year ago | 1439 Color evoke certain responses from their audience. Interior designers, advertisers and others select colors based on how they are believed to affect people. Color Psychology - color affects mood and behavior, is a relatively new science, and determining the effects, if any, of color has been difficult. color itself is not simple. Hue, saturation and brightness must all be accounted for. Read more 0 0