Clairol: Does She or Doesn’t She? Campaign by Hardik Bhadani - 5 year ago | 6491 In 1956, hair dye was still considered something not used by genteel women Clairol hired the advertising firm Foote, Cone & Belding, which assigned the account to a junior copywriter Shirley Polykoff "Does she color her hair, or doesn't she?", her future mother in law asked her son this question- and this inspired the famous successful marketing campaign Read more 1 0
