HOLISTIC MARKETING by Dipen Patel - 5 year ago | 3098 it can be defined as a marketing strategy which considers the business as a whole and not as an entity with various different parts. A key driver of Holistic marketing is marketing communications. The job of marketing communications is to send the right message to the target group. This consistency is likely to raise confidence in the customer for your company thereby raising the brand image. Read more 0 0