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Learning from the book " The One Thing"
by Kushal Soni
- 4 year ago |  2344
author
  • Don't do the best you can do but do it the best it can be done
  • Extraordinary results are directly determined by how narrow you can make your focus.
  • Extraordinarily successful people launch their year by taking time out to plan their time off. Why? They know they’ll need it and able to afford it.
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Learning from " In Search of Obvious" by Jack Trout
by Kushal Soni
- 4 year ago |  1676
  • Marketing is in trouble because it focuses on the complex, but misses the obvious.
  • Often, the most obvious concept about a product is its best sales message.
  • Obvious ideas are understandable, simple, instinctive, timely and easy to explain.
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Learning from "Open to Think" by Dan Pontefract
by Kushal Soni
- 4 year ago |  1687
  • People and organizations often leap to conclusions and make decisions without careful consideration.
  • An “open thinker” takes time to reflect, weigh evidence and reach informed conclusions.
  • Open thinking balances “reflection and action.”
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Learning from " Positioning" by Jack Trout & Al Ries
by Kushal Soni
- 4 year ago |  1398
author
  • Being the first in any category is extremely important.
  • If you’re not first, create your own ladder.
  • Echo what is already in your prospects minds.
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