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Alliance Marketing
by Benedict D'costa
- 4 year ago |  1804
author
  • It occurs when 2 or more companies co-operate to jointly promote and sell a product, service or even a concept.
  • It can take place on any scale national or international.
  • It can be employed by any business when it finds partners interested in mutually beneficial co-operation.
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Marketing automation tools that you may not know
by Harshil Bhatt
- 4 year ago |  1676
author
  • The key for small businesses is finding a tool that can automate many components of marketing at once
  • ONTRAPORT is built to help them see how customers respond to messages — via SMS, email, postcards, and landing pages — through data
  • Delivra is a platform built on the knowledge that automated email open rates are 95 percent higher than regular email open rates.it also supports A/B test
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Brand awareness using offline marketing strategies
by Harshil Bhatt
- 4 year ago |  1763
author
  • As much as online advertising is one of the most effective promotional methods, offline marketing can go a long way in supporting online strategies.
  • Free publicity. Media sources are always looking for interesting stories – so why not yours? Contact your local newspapers and showcase your business
  • Start a referral program. Offer your existing customers a referral if they send others your way. A gift card or coupons can work effectively
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Facebook marketing tips for hotels
by Harshil Bhatt
- 4 year ago |  1503
author
  • Choose an awesome Cover Photo. Pick a Cover Photo based on location, seasonality and what makes your hotel unique.
  • Use photos of the destination to create an idea of the vacation guests will be having
  • Invest in promoted content and ads to reach a wider audience. The key is knowing your exact marketing objective.From there, you will have call to action button
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