Reverse Marketing by Benedict D'costa - 4 year ago | 1449 Reverse marketing is any marketing strategy that encourages consumers to seek out a company or a product on their own, rather than a company approaching them. Companies do this in a wide variety of ways, but the most common method is to provide valuable information to consumers without asking them to purchase. Building value is the central concept of reverse marketing. Read more 0 0
Personalized Marketing by Benedict D'costa - 4 year ago | 1215 It is the ultimate form of targeted marketing, creating messages for individual consumers More companies are implementing some level of personalization into their marketing campaigns, with Internet-based companies leading the way. Personalized service has always been an element of the small business and local store, where people know their customers by name. Read more 0 0
Affinity Marketing by Benedict D'costa - 4 year ago | 1496 When one business partners with an organization to provide goods in exchange for access to a new market, both parties benefit. There are two parties involved in an affinity marketing campaign – the affinity group, and the business providing the group with a new product or service. The Affinity group typically includes: Membership organizations or associations, Charities and companies that cater to specific demographics. Read more 1 0
Guerrilla Marketing by Benedict D'costa - 4 year ago | 1923 It is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry. Read more 0 0
