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Reverse Marketing
by Benedict D'costa
- 4 year ago |  1569
author
  • Reverse marketing is any marketing strategy that encourages consumers to seek out a company or a product on their own, rather than a company approaching them.
  • Companies do this in a wide variety of ways, but the most common method is to provide valuable information to consumers without asking them to purchase.
  • Building value is the central concept of reverse marketing.
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Personalized Marketing
by Benedict D'costa
- 4 year ago |  1326
author
  • It is the ultimate form of targeted marketing, creating messages for individual consumers
  • More companies are implementing some level of personalization into their marketing campaigns, with Internet-based companies leading the way.
  • Personalized service has always been an element of the small business and local store, where people know their customers by name.
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Affinity Marketing
by Benedict D'costa
- 4 year ago |  1589
author
  • When one business partners with an organization to provide goods in exchange for access to a new market, both parties benefit.
  • There are two parties involved in an affinity marketing campaign – the affinity group, and the business providing the group with a new product or service.
  • The Affinity group typically includes: Membership organizations or associations, Charities and companies that cater to specific demographics.
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Guerrilla Marketing
by Benedict D'costa
- 4 year ago |  2030
author
  • It is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
  • The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare.
  • Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.
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