Top Legal issues in social Media by Ruchi Chaudhry - 4 year ago | 798 The most common and dangerous legal issues are reveling Confidential information. The secrets and policies of the company are leaked out by an employee or any other party. The company basically use their trademark which is in their knowledge so that the company get promoted. Social media has made strictly prohibit the use of a trademark by an unauthorized user. Using statements that could defame a business in another legal issue rampant on social media. Posting unethical and defaming remarks may sound trivial that create serious problems.Even the anonymous can be tracted out. Read more 2 0
Impact of social media on HealthCare Industry and how they are using it ? by The Health Tales - 4 year ago | 1002 Social media is creating a long term impact on health care industry which includes hospitals, pharma companies, diagnostics, home healthcare, hcps, etc. Social media influences the decision making process of patients, vendors, distribution network and fellow referral doctors. Patients are openly sharing feedback via reviews on FB, Google and Twitter. If their negative feedbacks are not handles with care, it can considerably damage the reputation. Read more 1 0
What are characteristics of ideal digital or social media strategy for pharma? by Purav Gandhi - 4 year ago | 962 While a lot of pharma and healthcare companies have started going for digital & social media strategies, the success remains limited due to various reasons. Below are the key components needed for success in my opinion: 1. Personalized messaging: Centralized solution with the ability to support personalized marketing campaigns for different local markets e.g., message sequence should depend on what has been read previously by the doctor 2. Orchestration of efforts: Enable marketing teams to define configurable sequence of marketing messages, which includes a combination of physical touch-points, emails, messages, webinars, and website interactions Read more 1 0
Social Media Marketing Challenges faced by Real Estate Industry by Socialee Co - 4 year ago | 1252 Challenge 1: Importance given to quantity of posts Those real estate developers who are active on social media groups and pages focuses on too many posts rather than quality post on only real estate. This happens when social media sites are decreasing organic reach. Challenge 2- No communication plan Read more 1 0
