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How Pharma companies can use Social Media?
by Socialee Co
- 5 year ago |  6771
author
  • 1. Education: Firms may offer disease-specific educational information aimed at consumers.
  • The goal is to help patients understand their disease so that they may better engage with their healthcare providers to improve outcomes.
  • 2.Marketing: Social media can be used as another channel of communications to share press releases on new drugs, devices, features, clinical trial results,etc.
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What is the Role of Digital Marketing in Indian Pharma Market?
by Purav Gandhi
- 3 year ago |  986
author
  • One of the most important questions bothering Indian pharma executives nowadays is that why should pharma companies leverage digital engagement channels? Here are a few reasons why:
  • 1. Addressing “time-span” deficit: Engage with physicians using website, mobile applications, emails, etc. can help him seek information at his convenience, sometimes taking as less as 30 seconds at a time
  • 2. Addressing “attention-span” deficit: Increase the number of touch-points with physicians, allowing access to materials on any device at any time; studies shows these touch-points empower reps & grow sales by 20-40%
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What are characteristics of ideal digital or social media strategy for pharma?
by Purav Gandhi
- 3 year ago |  825
  • While a lot of pharma and healthcare companies have started going for digital & social media strategies, the success remains limited due to various reasons. Below are the key components needed for success in my opinion:
  • 1. Personalized messaging: Centralized solution with the ability to support personalized marketing campaigns for different local markets e.g., message sequence should depend on what has been read previously by the doctor
  • 2. Orchestration of efforts: Enable marketing teams to define configurable sequence of marketing messages, which includes a combination of physical touch-points, emails, messages, webinars, and website interactions
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What are the list of digital marketing platforms for Indian pharma companies?
by Purav Gandhi
- 3 year ago |  1108
author
  • Digital ecosystem in India has evolved rapidly and now provides an option of 30+ marketing platforms for Indian pharma marketers. Here is the list across 8 different categories:
  • I. Physician Social Media: PlexusMD, DocPlexus, Curofy, M3 India, Daily Rounds
  • II. Online Consultation Platforms: Practo, Lybrate, 1mg, JustDoc, LetsDoc
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