How Pharma companies can use Social Media? by Socialee Co - 4 year ago | 6653 1. Education: Firms may offer disease-specific educational information aimed at consumers. The goal is to help patients understand their disease so that they may better engage with their healthcare providers to improve outcomes. 2.Marketing: Social media can be used as another channel of communications to share press releases on new drugs, devices, features, clinical trial results,etc. Read more 0 0
What is the Role of Digital Marketing in Indian Pharma Market? by Purav Gandhi - 3 year ago | 881 One of the most important questions bothering Indian pharma executives nowadays is that why should pharma companies leverage digital engagement channels? Here are a few reasons why: 1. Addressing “time-span” deficit: Engage with physicians using website, mobile applications, emails, etc. can help him seek information at his convenience, sometimes taking as less as 30 seconds at a time 2. Addressing “attention-span” deficit: Increase the number of touch-points with physicians, allowing access to materials on any device at any time; studies shows these touch-points empower reps & grow sales by 20-40% Read more 0 0
What are characteristics of ideal digital or social media strategy for pharma? by Purav Gandhi - 3 year ago | 724 While a lot of pharma and healthcare companies have started going for digital & social media strategies, the success remains limited due to various reasons. Below are the key components needed for success in my opinion: 1. Personalized messaging: Centralized solution with the ability to support personalized marketing campaigns for different local markets e.g., message sequence should depend on what has been read previously by the doctor 2. Orchestration of efforts: Enable marketing teams to define configurable sequence of marketing messages, which includes a combination of physical touch-points, emails, messages, webinars, and website interactions Read more 1 0
What are the list of digital marketing platforms for Indian pharma companies? by Purav Gandhi - 3 year ago | 961 Digital ecosystem in India has evolved rapidly and now provides an option of 30+ marketing platforms for Indian pharma marketers. Here is the list across 8 different categories: I. Physician Social Media: PlexusMD, DocPlexus, Curofy, M3 India, Daily Rounds II. Online Consultation Platforms: Practo, Lybrate, 1mg, JustDoc, LetsDoc Read more 0 0
