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Current Trends in Marketing in 2018

  • Chatbots to be a reality.
  • Target Customers of Marketers will slowly and gradually change from Millennials to Generation Z.
  • Consumer segment will be fueled by integrated data.
  • One-to-One Marketing will get a potential edge.
  • Ephemeral content will increase the engagement rate.
  • LinkedIn more likely to replace Facebook Ad Budgets.
  • Podcast will Dominate Influencer Marketing.
  • Content Marketing is going to become more Sophisticated.
  • Content will be more Personalized.
  • Privacy Protection is going to be a major concern.
  • Off Screen Digital Marketing will gain a Push.
  • Use of Live videos will be preferred.
  • Interactive features will be present almost everywhere.
  • Augmented Reality will become more common.

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