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HOLISTIC MARKETING

  • It can be defined as a marketing strategy which considers the business as a whole and not as an entity with various different parts.
  • A key driver of Holistic marketing is marketing communications. The job of marketing communications is to send the right message to the target group.
  • This consistency is likely to raise confidence in the customer for your company thereby raising the brand image.
  • Internal marketing – Marketing between all the departments in an organization
  • Relationship marketing – Building a better relationship with your customers, internal as well as end customers is beneficial for holistic marketing
  • Performance marketing – Driving the sales and revenue growth of an organization holistically by reducing costs and increasing sales.
  • Integrated marketing – Products, services and marketing should work hand in hand towards to growth of the organization.
  • Above 4 are the key points of holistic marketing.

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