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Various types of Content Marketing

  • Blog post: The blog post is an entry (article) that you write on a blog. It can include content in the form of text, photos, info-graphics, or videos.
  • Blog posts should provide valuable content for the audience that makes them inclined to share posts on social media and across other websites.
  • Ebooks: Ebooks are lead-generation tools that potential customers can download after submitting a lead form with their contact information.
  • Ebooks are typically longer, more in-depth, and published less frequently than blog posts, which are written to attract visitors to a website.
  • Case Studies: A case study is the most versatile type of content marketing because it can take the form of a blog post, ebook, podcast, even an info graphic.
  • Templates: Templates are a handy content format to try because they generate leads for you while providing tremendous value to your audience.
  • Info graphics: Info graphics can organize and visualize data in a more compelling way than words alone.
  • Videos: Videos are a highly engaging content medium that are shareable across social media platforms and websites alike.
  • Podcasts: a digital audio file made available on the Internet for downloading to a computer or mobile device.
  • Social Media: websites and applications that enable users to create and share content or to participate in social networking.

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