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Guerrilla Marketing

  • It is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
  • The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare.
  • Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.
  • This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination.
  • Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and create copious amounts of social buzz.
  • Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing.
  • Most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level.
  • Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank.
  • It also is used by big companies in grassroots campaigns to compliment on-going mass media campaigns.
  • For more in depth info refer the link.
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