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Best practices for developing creatives used for social media ads.

  • The creative should not consist too much text .i.e. text should not be more than 20% of the image.
  • Creative color should be other than blue & white, as it matches with the Facebook logo, due to which it does not perform well.
  • Creative should not contain the photo of the shop entrance.
  • Creative should be a real image
  • The text in the creative should have a punchline rather than a list of varieties available in the shop.
  • Omitting logo of the firm will be okay, as it already appears in the advertisement of that particular page.

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