RATER Model on Customer service ( Ethics Perspective)

  • Reliability : The ability to perform the promised service dependably and accountably.
  • Assurance : The knowledge & courtesy of employees & their ability to convey trust & confidence.
  • Tangibles : The appearance of physical facilities, equipment, personal & communication materials.
  • Empathy : The provision of caring, individualized attention to customers.
  • Responsiveness : The willingness to help customers & to provide prompt service.