Lead Gen ads and Sponsored Content ads directing people to your website need to be ran in separate campaigns. As Lead gen ads direct to an in-built form.
Users on clicking ads redirect to Lead Gen Forms, which are only available within the LinkedIn app. So you can target only mobile app user via this ads.
Testing different variations in your campaign can lead to optimized results. Variation can be kept in ad copy, creative or headlines.
Asking for too much information in the form, can lead to reduced results.
Advertisers can't edit or delete a form. So need to take care while building a form for ads.
Clicks and Opens on your lead ads are not the same thing. Clicks is sumof click on logo, the sponsored content to open the form, or the social button.
Lead data is only stored for 90 days. So it is beneficial to connect it with CRM to automatically import leads as they come through.

Related Pointers

Lavina Lavina Chawla  visibility411  access_alarms4 m 
  • Search Ads: when a user searches for something on Google, the list of ads that appear above the organic listing are called search ads.
  • Display Ads: When a user is on some random website, there are ads in a lot of different places on the page, and in different dimensions, those are display ads
  • Shopping Ads: Those ads which promote the product inventory available in google merchant center.
Lavina Lavina Chawla  visibility921  access_alarms7 m 
  • Lead Gen ads and Sponsored Content ads directing people to your website need to run in separate campaigns.
  • Lead Gen Forms are only available within the LinkedIn app.
  • You can test different variations in your campaign.
Hardik Hardik Bhadani  visibility1487  access_alarms1 y 
  • The Dove Real Beauty campaign was conceived in 2004, during a 3-year creative strategic research effort, with three universities in four cities around the world
  • Corporate study which Unilever intended to a new definition of beauty will free women from self-doubt and encourage them to embrace their real beauty
  • a show organized by Dove and Ogilvy & Mather- "Beyond Compare: Women Photographers On Real Beauty"
Socialee Socialee Going Viral  visibility1318  access_alarms1 y 
  • Display ads: Appears to the right of the feature video and above the video suggestions list.
  • Overlay ads: Semi-transparent overlay ads that appear on the lower 20% portion of your video.
  • Skippable video ads: This allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.
Socialee Socialee Going Viral  visibility3041  access_alarms2 y 
  • Sponsored content: To attract new followers andreach right audience with precise targeting options.
  • Sponsored InMail: To deliver personalized, relevant content through LinkedIn Messenger.
  • Text Ads: To start generating leads in minutes.
Lavina Lavina Chawla  visibility2877  access_alarms6 m 
  • The creative should not consist too much text .i.e. text should not be more than 20% of the image.
  • Creative color should be other than blue & white, as it matches with the Facebook logo, due to which it does not perform well.
  • Creative should not contain the photo of the shop entrance.
Lavina Lavina Chawla  visibility1977  access_alarms12 m 
  • Click Create Campaign.
  • Select the sponsored content option.
  • Add the campaign name, select the relevant language and the objective of the results.
Socialee Socialee Going Viral  visibility1472  access_alarms1 y 
  • Sponsored Content: To reach LinkedIn members right in the LinkedIn feed and beyond
  • Text Ads: To drive targeted leads across multiple LinkedIn pages
  • Sponsored InMail: To send targeted messages directly to the people who matter most to your business
Socialee Socialee Going Viral  visibility1641  access_alarms1 y 
  • Login to ads manager
  • Select " Traffic" or " Website clicks"
  • In website url section put event link e.g.,