Lead Gen ads and Sponsored Content ads directing people to your website need to be ran in separate campaigns. As Lead gen ads direct to an in-built form.
Users on clicking ads redirect to Lead Gen Forms, which are only available within the LinkedIn app. So you can target only mobile app user via this ads.
Testing different variations in your campaign can lead to optimized results. Variation can be kept in ad copy, creative or headlines.
Asking for too much information in the form, can lead to reduced results.
Advertisers can't edit or delete a form. So need to take care while building a form for ads.
Clicks and Opens on your lead ads are not the same thing. Clicks is sumof click on logo, the sponsored content to open the form, or the social button.
Lead data is only stored for 90 days. So it is beneficial to connect it with CRM to automatically import leads as they come through.

Related Pointers

Lavina Lavina Chawla  visibility1332  access_alarms4 m 
  • Click Create Campaign.
  • Select the sponsored content option.
  • Add the campaign name, select the relevant language and the objective of the results.
Socialee Socialee Going Viral  visibility854  access_alarms6 m 
  • Sponsored Content: To reach LinkedIn members right in the LinkedIn feed and beyond
  • Text Ads: To drive targeted leads across multiple LinkedIn pages
  • Sponsored InMail: To send targeted messages directly to the people who matter most to your business
Socialee Socialee Going Viral  visibility1224  access_alarms9 m 
  • Login to ads manager
  • Select " Traffic" or " Website clicks"
  • In website url section put event link e.g.,
Hardik Hardik Bhadani  visibility602  access_alarms6 m 
  • The Dove Real Beauty campaign was conceived in 2004, during a 3-year creative strategic research effort, with three universities in four cities around the world
  • Corporate study which Unilever intended to a new definition of beauty will free women from self-doubt and encourage them to embrace their real beauty
  • a show organized by Dove and Ogilvy & Mather- "Beyond Compare: Women Photographers On Real Beauty"
Socialee Socialee Going Viral  visibility661  access_alarms6 m 
  • Display ads: Appears to the right of the feature video and above the video suggestions list.
  • Overlay ads: Semi-transparent overlay ads that appear on the lower 20% portion of your video.
  • Skippable video ads: This allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.
Socialee Socialee Going Viral  visibility2321  access_alarms12 m 
  • Sponsored content: To attract new followers andreach right audience with precise targeting options.
  • Sponsored InMail: To deliver personalized, relevant content through LinkedIn Messenger.
  • Text Ads: To start generating leads in minutes.