While a lot of pharma and healthcare companies have started going for digital & social media strategies, the success remains limited due to various reasons. Below are the key components needed for success in my opinion:
1. Personalized messaging: Centralized solution with the ability to support personalized marketing campaigns for different local markets e.g., message sequence should depend on what has been read previously by the doctor
2. Orchestration of efforts: Enable marketing teams to define configurable sequence of marketing messages, which includes a combination of physical touch-points, emails, messages, webinars, and website interactions
3. Support direct sales: Smooth and seamless engagement of sales team with physicians in combination with multiple digital channels such as webinars, live chat, and push messaging
5. Continuous optimization: Capability to experiment and optimise campaign performance through regular monitoring, analysis, and requisite A/B test experiments for optimization purpose
6. Multilingual: Localised language support for key markets with adherence to local regulations, compliance issues, and business conduct, making it true local engagement
While a lot of pharma and healthcare companies have started going for digital & social media strategies, the success remains limited due to various reasons. Below are the key components needed for success in my opinion:
1. Personalized messaging: Centralized solution with the ability to support personalized marketing campaigns for different local markets e.g., message sequence should depend on what has been read previously by the doctor
2. Orchestration of efforts: Enable marketing teams to define configurable sequence of marketing messages, which includes a combination of physical touch-points, emails, messages, webinars, and website interactions
3. Support direct sales: Smooth and seamless engagement of sales team with physicians in combination with multiple digital channels such as webinars, live chat, and push messaging
4. Support tactical needs: System that enables trigger (event specific) based marketing and integrates dynamic content in email campaigns
5. Continuous optimization: Capability to experiment and optimise campaign performance through regular monitoring, analysis, and requisite A/B test experiments for optimization purpose
6. Multilingual: Localised language support for key markets with adherence to local regulations, compliance issues, and business conduct, making it true local engagement