A/B Testing

  • A/B testing is also known as split testing or bucket testing.
  • A/B Testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better.
  • It is an experiment where two or more variants of a page are shown to users at random.
  • For this, Statistical analysis is used to determine which variation performs better for a given conversion goal.
  • AB testing directly compares a variation against a current experience and allows you to get different results based on the various changes that are made.

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