Red Bull Marketing Strategy Hardik Bhadani Written 5 year ago 0 0 7216 Packaging- Slender silver and blue, Stronger content- thus in small can 0 0 0 Positioning as- Revitalizes body and mind and Price charged 10% greater than the most expensive competitor 0 0 0 Word of mouth- Targeted clubs, bard, shops and stores and available at sports competition, parties 0 0 0 Sampling program- Targeting places where people need or wants energy boost, college students as Red Bull student brand manager with Red Bull branded vehicle 0 0 0 Point of Purchase- Branded refrigerated sales unit, prominent location in retail environment 0 0 0 Event sponsorship- Control all the aspects of the event, it enhance Red Bull visibility 0 0 0 Advertisement- Cartoon featuring dialogue about product features and in last: "Red Bull Gives You Wings" 0 0 0
Packaging- Slender silver and blue, Stronger content- thus in small can
Positioning as- Revitalizes body and mind and Price charged 10% greater than the most expensive competitor
Word of mouth- Targeted clubs, bard, shops and stores and available at sports competition, parties
Sampling program- Targeting places where people need or wants energy boost, college students as Red Bull student brand manager with Red Bull branded vehicle
Point of Purchase- Branded refrigerated sales unit, prominent location in retail environment
Event sponsorship- Control all the aspects of the event, it enhance Red Bull visibility
Advertisement- Cartoon featuring dialogue about product features and in last: "Red Bull Gives You Wings"