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Red Bull Marketing Strategy

  • Packaging- Slender silver and blue, Stronger content- thus in small can
  • Positioning as- Revitalizes body and mind and Price charged 10% greater than the most expensive competitor
  • Word of mouth- Targeted clubs, bard, shops and stores and available at sports competition, parties
  • Sampling program- Targeting places where people need or wants energy boost, college students as Red Bull student brand manager with Red Bull branded vehicle
  • Point of Purchase- Branded refrigerated sales unit, prominent location in retail environment
  • Event sponsorship- Control all the aspects of the event, it enhance Red Bull visibility
  • Advertisement- Cartoon featuring dialogue about product features and in last: "Red Bull Gives You Wings"