In 1956, hair dye was still considered something not used by genteel women; Clairol hired the advertising firm Foote, Cone & Belding, which assigned the account to a junior copywriter Shirley Polykoff; "Does she color her hair, or doesn't she?", her future mother in law asked her son this question- and this inspired the famous successful marketing campaign;
In 1956, hair dye was still considered something not used by genteel women
Clairol hired the advertising firm Foote, Cone & Belding, which assigned the account to a junior copywriter Shirley Polykoff
"Does she color her hair, or doesn't she?", her future mother in law asked her son this question- and this inspired the famous successful marketing campaign
"Does she...or doesn't she?" became an effective slogan, within six years 70 percent of all adult women were coloring their hair
In 1967, Polykoff was inducted into the Advertising Hall of Fame