The Psychology of colors:How it Affects Buying Decisions

  • RED:Used by restaurants to stimulate appetite,creates urgency,often seen in clearance sales,used for impulsive shoppers
  • YELLOW: Represents optimism and youthfulness, used to grab attention of window shoppers, shows clarity
  • BLUE: Often used in corporate business because it is productive and non-invasive, creates sense of security and trust in brand
  • ORANGE: Signifies aggression, creates call to action: Buy,Sell and Subscribe, found in impulsive shoppers, represent a friendly,cheerful,confident brand.
  • GREEN: Used to relax in stores, has been a symbol of fertility, associated with wealthy
  • PURPLE: Used often in beauty or anti-aging products, used to soothe or calm, represent a creative,imaginative, wise brand.

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