author

What is google tag manager ?

  • Google Tag Manager is a free tool that allows you manage and deploy marketing tags(snippets of code or tracking pixels) on your website without modifying code
  • This reduces errors and frees you from having to involve a developer whenever you need to make changes.
  • Tag Manager for web works via its own code snippet that you add to your website or mobile app.This code connects your website or app to the Tag Manager servers
  • There are three main parts to Google Tag Manager --Tags,triggers and variables
  • Tags are snippets of code or tracking pixels from third-party tools. These tags tell Google Tag Manager what to do.
  • Triggers are a way to fire the tag that you set up. They tell Tag Manager when to do what you want it to do
  • Variables are additional information that GTM may need for your tag and trigger to work.
  • Google tag manager may help your site load faster depending on how many tags you are using
  • GTM has a preview and debug mode so you can see what’s working and what’s not before you make anything live.
  • You can setup and track basic events like PDF downloads, outbound links or button clicks.
  • You’re not even limited to just using GTM with standard websites. GTM can also be used to manage tags for AMP sites and mobile apps.

Don't forget to share this pointer!

View more comments +