What is google tag manager ?

  • Google Tag Manager is a free tool that allows you manage and deploy marketing tags(snippets of code or tracking pixels) on your website without modifying code
  • This reduces errors and frees you from having to involve a developer whenever you need to make changes.
  • Tag Manager for web works via its own code snippet that you add to your website or mobile app.This code connects your website or app to the Tag Manager servers
  • There are three main parts to Google Tag Manager --Tags,triggers and variables
  • Tags are snippets of code or tracking pixels from third-party tools. These tags tell Google Tag Manager what to do.
  • Triggers are a way to fire the tag that you set up. They tell Tag Manager when to do what you want it to do
  • Variables are additional information that GTM may need for your tag and trigger to work.
  • Google tag manager may help your site load faster depending on how many tags you are using
  • GTM has a preview and debug mode so you can see what’s working and what’s not before you make anything live.
  • You can setup and track basic events like PDF downloads, outbound links or button clicks.
  • You’re not even limited to just using GTM with standard websites. GTM can also be used to manage tags for AMP sites and mobile apps.

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