Harsh
What problem does my company solve? Does anybody care?
Harsh
What is my value proposition? Is it distinctive? Is it relevant to my customers?
Harsh
When people think about my company or product, what are the feelings and associations I want them to have? Are they unique? Can we “own” them?
Harsh
What are the functional benefits that we deliver to our customers?
Harsh
What are the emotional benefits that only we deliver to our customers?
Harsh
What kind of personality will my brand have?

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