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8 Questions You Need To Ask to Build Your Brand

  • Who are my customers?
  • Who are my competitors?
  • What problem does my company solve? Does anybody care?
  • What is my value proposition? Is it distinctive? Is it relevant to my customers?
  • When people think about my company or product, what are the feelings and associations I want them to have? Are they unique? Can we “own” them?
  • What are the functional benefits that we deliver to our customers?
  • What are the emotional benefits that only we deliver to our customers?
  • What kind of personality will my brand have?

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