What most Brands are missing about the future of Marketing?

  • The drivers of change in marketing are given in the descending order as follows: Technology>Culture>Consumer Behavior>Marketing
  • Technology is the initial driver of change in the society.
  • How technology will evolve in the future can be explained with the help of 2 buckets-Macro & Micro.
  • Macro represents the long term cycles that technology goes through.
  • Micro represents how individual pieces of technology will evolve in the future.
  • Best example for micro would be implementation of kinect introduced by Microsoft in 2009 in the notch display of Iphone X in 2017.
  • To put it straight it is more important for the organizations to adapt to the changes than to predict the future.

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