author

The designer's guide to self-promotion

  • Build your own brand-the most important brand that you ever work on is your own, think about how creatively to get the new brand out there.
  • Get face-to-face- In an industry based on personal relationships, finding ways to weasel your way into agencies\studios to get face-to-face with the key people.
  • Avoid irritating gimmicks- Smart work is recognize every time then stupid gimmicks, so remember that it's fun but it exists to try and drum up new business.
  • Clever self-initiated work- When your design becomes an experience, then the magic happens.
  • Strike while the iron's hot- the clever creative thinking that goes into self-promotional work though, it's about seeing and seizing an opportunity go for it.

Don't forget to share this pointer!

View more comments +