Reason for shutting URL shortener by Google

  • Google unveiled URL shortener "" back in 2009, but it has now announced that it will start shutting it down next month and a complete closure by 2019.
  • The URL shortener was launched for Google's FeedBurner and the Toolbar, but neither of those exists now.
  • Most Important reason for Google to end this is because it wants the users and developers to move to Firebase Dynamic Links .
  • The ways people find content on the Internet have also changed dramatically, from primarily desktop web pages to apps, mobile devices, home assistants, and more
  • So, FDLs essentially are smart URLs that enable developers to send existing and potential users to any location within an iOS, Android or web app.
  • Thus, Google is encouraging to switch over to Firebase Dynamic Links that automatically detects a user's platform and send the user either the web or your app

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