Kushal
Google unveiled URL shortener "goo.gl" back in 2009, but it has now announced that it will start shutting it down next month and a complete closure by 2019.
Kushal
The URL shortener was launched for Google's FeedBurner and the Toolbar, but neither of those exists now.
Kushal
Most Important reason for Google to end this is because it wants the users and developers to move to Firebase Dynamic Links .
Kushal
The ways people find content on the Internet have also changed dramatically, from primarily desktop web pages to apps, mobile devices, home assistants, and more
Kushal
So, FDLs essentially are smart URLs that enable developers to send existing and potential users to any location within an iOS, Android or web app.
Kushal
Thus, Google is encouraging to switch over to Firebase Dynamic Links that automatically detects a user's platform and send the user either the web or your app