The Fall of Email Marketing- By Roger Hamilton

  • You’ve probably noticed a decline in your email open rates and click-throughs over the last few years.
  • Even the best marketers with lists of 100,000+ prospects and customers are only achieving 20% to 30% open rates and 4% to 8% click through rates .
  • Compare that to 1.18 billion of Facebook’s 1.79 billion users logging in every day, i.e., 67%
  • This year instant messages sent from Whatsapp,FB Messenger,WeChat,QQ, Viber, Line, Skype, Snapchat & Slack have overtaken email as the top form of communication
  • Three best alternatives to Email Marketing are: 1. Remarketing and Remessaging 2. Mobile Messaging 3.App Notification
  • 1) Remarketing and Remessaging - FB, Youtube, Twitter & Google give pixels to track every person who visits ur site or interact on SM, then retarget them.
  • 2) Mobile Messaging -Customers are already responding to instant messages and SM notifications before emails. So collect their phone number and engage them.
  • 3) App Notifications - Build a responsive community, with a dedicated app that provides high value, engagement and notifications.
  • Does this mean quitting email? No. It just means depending on it less as your primary form of communication.

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