Segmentation refers to the process of creating small segments within a broad market to select the right target market for various brands.; The first and foremost step is to identify the target market. The marketers must be very clear about who all should be included in a common segment.; Next, it is essential to find out the needs of the target audience.;
.JPG)
Segmentation refers to the process of creating small segments within a broad market to select the right target market for various brands.
The first and foremost step is to identify the target market. The marketers must be very clear about who all should be included in a common segment.
Next, it is essential to find out the needs of the target audience.
The organizations should ensure their target market is well defined. Create subgroups within groups for effective results.
It is essential for the marketer to review the needs and preferences of individuals belonging to each segment
Give an appropriate name to each segment. It makes implementation of strategies easier.
Devise relevant strategies to promote brands amongst each segment
Review the behavior of the target audience frequently
It is essential to know the target market size. Collect necessary data for the same