Dove: Real Beauty- Campaign

  • The Dove Real Beauty campaign was conceived in 2004, during a 3-year creative strategic research effort, with three universities in four cities around the world
  • Corporate study which Unilever intended to a new definition of beauty will free women from self-doubt and encourage them to embrace their real beauty
  • A show organized by Dove and Ogilvy & Mather- "Beyond Compare: Women Photographers On Real Beauty"
  • 67 female photographers marked the beginning of Dove's quest to understand how women thought about beauty that would become Dove Campaign For Real Beauty
  • First stage of campaign on a series of billboard advertisements, initially put up in Germany and United Kingdom, and later worldwide
  • Ads invited passers-by to vote on whether a particular model was, for example, "Fat or Fab" or "Wrinkled or Wonderful"
  • Series received significant media coverage from talk shows, women's magazines, and mainstream news broadcasts and publications

Don't forget to share this pointer!

View more comments +