Marlboro: 'Marlboro Man' ad campaign

  • A number of models who have played as the Marlboro Man have died of smoking-related diseases
  • The Marlboro campaigns ran from the 1950s to the 1990s
  • Want to be free? Want to be a man? Want to be on the open range? That was the very definition in ad of a Marlboro Man
  • The Marlboro Man stands worldwide as the ultimate American cowboy and masculine trademark
  • Many Marlboro Men were tested, the cowboy proved to be the most popular among readers and stood as a symbol of freedom , masculinity and ruggedness
  • Ad made by using only real cowboys, rodeo riders and stuntmen for models and shooting on real ranches in various locations in the West USA
  • By the time the Marlboro Man went national in 1955, sales were at $5 billion, a 3,241% jump over 1954 & in 1972, Marlboro became worlds's No. 1 tobacco brand

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