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What is Search Engine Optimization (SEO) ? Why is it important?

  • Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results.
  • Search Engine Optimization are often referred to as "natural", "organic", or "earned" results.
  • SEO refers to the ranking on search result's page, frequently a site appears in the search results list.
  • The visitors gained by SEO can be converted into customers.
  • SEO may target different kinds of search, including image search, video search, academic search and industry-specific search engine.
  • Importance- SEO is important to get organic results.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Social media.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the SEO web site is more likely to have more customers and increase sales

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