Creating your own Social Media Marketing Plan.

  • Start with a strategy: Determine how social media will fit into your overall marketing strategy.
  • Decide the purpose your content will serve i.e. spreading awareness and gathering new traffic or guiding customers through the entire sales process.
  • Focus on few key strategies per platform: Prioritize platforms based on which ones your target audience actually uses and how it fits into your funnel strategy.
  • Monitor the metrics that matter: You must be confident that your content will work, and should pay regular attention to your social media marketing metrics.
  • Be flexible: Look for opportunities to guide customers at any stage of their journey.

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