Psychological facts to boost Your Social Media Marketing

  • The Endowment effect-When we own something, we tend to value it more highly. If we have to sell it, we want more than it is really worth.
  • Reciprocity-We feel obliged to give back to people who have given to us.
  • Consistency Principle-We like to keep consistent what we think, say and do, and will change to ensure this is so.
  • The Foot-in-the-Door Method-When asked to make a small commitment first, we are more likely to agree to a larger request later.
  • Framing Effect-We react to a situation differently depending on whether we perceive the situation to be a loss or a gain.
  • Loss Aversion-We feel the negative effects of loss more strongly than we feel the positive effects of an equal gain.
  • Conformity and Social Influence-We change how we behave to be more like others.
  • Acquiescence Effect-We give answers based not just on a rational consideration of what is being asked but also in consideration of how we will appear to others.
  • Mere Exposure Theory-The more we are exposed to something, the more we tend to like it.
  • Informational Social Influence-When we do not know how to behave, we copy other people.
  • The Decoy Effect-Consumers tend to change their preference between two options when a third, less attractive option is presented.
  • Availability Heuristic-When evaluating a specific topic, concept, method or decision, we favour options that bring to mind immediate examples.
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  • Buffer Effect of Social Support-People who feel supported by others feel less stress.
  • Ben Franklin Effect-When we do a person a favour, we like them more.
  • Propinquity Effect-The more we meet and interact with people, the more likely we are to become friends with them.
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