Different sampling methods- Also called experiential marketing techniques

  • Product sampling methods generally involves products being given away as freebies to customers to attract the customer and build trust on the product.
  • Basically there are two sampling methods- 1. Dry sampling 2. Wet sampling
  • Dry sampling mainly addresses the mass market through super markers and events.
  • Types of dry sampling- Super market sampling and event based sampling
  • Wet sampling is more specific .
  • Examples of Wet sampling- 1. In store sampling to selective customer. 2. Guerilla Street Team Sampling to reach potential targeted customer.
  • One more method that is been used these days is Digital sampling.

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