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Tips to write social media copy that increases conversion

  • Every business needs to have its own voice, one that mimics that of its followers. When users scroll the feed, they should be able to recognize your brand voice
  • The wording in your ad copy needs to mimic your other posts and include the language your demographic uses. Incorporate local lingo, slang, and grammar to match
  • Your social media ads not only need to include a call to action but also answer the who, what, when, where, and why.
  • Communicating these details helps ensure users have all of the information they need to know so when they do engage with the ad, they become a warm engagement
  • If you’re having a hard time trying to get an answer for all of the W’s above, think about your target demographic’s pain points
  • Test Ad Copy Length for Performance - split testing will help you discover which copy length your audience prefers.
  • Combine Your Copy With Complementary Visuals and Targeting- Having creative to enhance your text is like adding extra-credit points on a quiz.
  • Align Your Ad Copy With Specific Sales Funnel Targeting