Craft a promising and differentiated brand which is based on reality.; Build your brand promise around a big idea.; Build a brand promise that is specific and offer based.;
Craft a promising and differentiated brand which is based on reality.
Build your brand promise around a big idea.
Build a brand promise that is specific and offer based.
Practice pull-marketing techniques to generate low cost and high quality awareness.
Use powerful and compelling words to drive your message home.
Treat social media as a long term and cumulative process instead of a quick fix.
Use Blogging as your first tool for B2B social media success.
Use LinkedIn as your second tool for B2B social media success.
Use Twitter as your third tool for B2B social media success.
To stand out in B2B public relations, align your PR efforts with the rest of your pull marketing strategy.
Think outside the box when it comes to B2B PR by being personal and unique.
Use the art of "friendly persistence" to constantly expand your circle of marketing influence.