Affinity Marketing

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  • When one business partners with an organization to provide goods in exchange for access to a new market, both parties benefit.
  • There are two parties involved in an affinity marketing campaign – the affinity group, and the business providing the group with a new product or service.
  • The Affinity group typically includes: Membership organizations or associations, Charities and companies that cater to specific demographics.
  • Businesses who partner with affinity groups widely differ in size, scope, and product offered.
  • The greatest strength of an affinity marketing campaign might be how customizable it is.
  • The marketing team must identify organizations that compliment their current image.
  • After developing a list of potential partners, marketing managers reach out to those organizations and businesses to negotiate the terms of the partnership.
  • Business partnerships entail a large amount of legal responsibility, meaning both organizations must draft terms and responsibilities to ensure all needs meet.
  • For more info refer the link.

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