There are two parties involved in an affinity marketing campaign – the affinity group, and the business providing the group with a new product or service.
After developing a list of potential partners, marketing managers reach out to those organizations and businesses to negotiate the terms of the partnership.
Business partnerships entail a large amount of legal responsibility, meaning both organizations must draft terms and responsibilities to ensure all needs meet.
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When one business partners with an organization to provide goods in exchange for access to a new market, both parties benefit.
There are two parties involved in an affinity marketing campaign – the affinity group, and the business providing the group with a new product or service.
The Affinity group typically includes: Membership organizations or associations, Charities and companies that cater to specific demographics.
Businesses who partner with affinity groups widely differ in size, scope, and product offered.
The greatest strength of an affinity marketing campaign might be how customizable it is.
The marketing team must identify organizations that compliment their current image.
After developing a list of potential partners, marketing managers reach out to those organizations and businesses to negotiate the terms of the partnership.
Business partnerships entail a large amount of legal responsibility, meaning both organizations must draft terms and responsibilities to ensure all needs meet.
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