Effective sales process to increase conversion ratio

  • Defining target customer: Most important things is to understand who needs or will need your product / service.
  • Choosing sales channel: To reach those target customer, there may be multiple channels, but do research on which is the most effective.
  • Before meeting, calling or reaching customer, do homework i.e., research about their nature or experience.
  • On meeting, make customer feel comfortable to share clear requirement or challenges faced in current execution.
  • Listen more and have patience. Though you have done research still try to read between the lines.
  • Once you get the point of problem, emphasize on the importance of solution.
  • Now give a solution by simply showcasing product and stop. Let customer ask question about your product.
  • Don't pitch the benefits of product but describe the product features.
  • Don't pitch the benefits of product but describe the product features.
  • Once product explanation, the best way to close is to help customer taking decision.
  • Answer the queries confidently. Appreciate customer if they ask question or even they doubt your product.
  • Don't push customer to take decision but give then new and better reasons to purchase product.
  • Note: Carry case studies, portfolio and personalized presentation with you to present to customer.
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