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Effective marketing through twitter

  • You have great knowledge
  • Make sure your company identity and voice are branded well,have a bio that tells people who you are and includes a link to your company website
  • Find out who the influencers and experts are in your target area(s) and interact with them on a regular basis.
  • Get colleagues involved.The first people to help build your brand should come internally
  • Utilizing Twitter Lists. Twitter Lists will help you see the stream of tweets from your favorite leaders, influencers, social media marketers or even brands.
  • Regular tweeting is a sign of an active, healthy profile. be sure you are tweeting relevant or useful information, content your followers will read, click
  • Ask followers to retweet, mention or favorite your tweets -- or to share content with a fresh tweet
  • Don't be afraid to retweet as this will help link you with and cement your own thought leadership within your industry,
  • Look at the trending topics and hashtags and find a way to make a relevant connection to your brand
  • Use Twitter's native analytics daily to get a grasp on what's resonating and what's not with your audience once you've built it
  • Plan Twitter Chats. Followers develop a positive brand image in their minds when they witness their favorite brand interacting and responding to them

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