Color evoke certain responses from their audience. Interior designers, advertisers and others select colors based on how they are believed to affect people.
Green: this color is generally a physically soothing color that may simultaneously produce an emotional lift. Green is the color most associated with nature.
White: represents purity, innocence, and goodness. White makes a room seem brighter and more spacious, but too much white can have a sterile, cold effect.
Color evoke certain responses from their audience. Interior designers, advertisers and others select colors based on how they are believed to affect people.
Color Psychology - color affects mood and behavior, is a relatively new science, and determining the effects, if any, of color has been difficult.
Color itself is not simple. Hue, saturation and brightness must all be accounted for.
Warm and Cool Colors - Colors at the red end of the spectrum are considered to be "warm" colors, while those in the blue range are "cool".
Warm colors are generally seen as more stimulating than cool ones, which are believed to be calming. Softer shades are more soothing.
Color Meanings
Red: represents danger, warning, or error, but also warmth, love, passion, and intense emotion. Can also symbolize bravery, war, or blood.
Pink: the lighter shade of red represents love and romance, as well as femininity. Pink is generally considered to have a calming effect.
Yellow: this bright, attention-getting color is seen as a sunny, happy color. Yellow is also the most fatiguing color to the eye.
Blue: seen as having a calming effect. Darker shades of blue (as in police uniforms and business suits) may suggest reliability and security.
Orange: being a combination of yellow and red, orange is also a warm, stimulating and attention-getting color.
Brown: darker shades of red, yellow and orange are warm, but less stimulating. These earthy colors can suggest strength and security.
Green: this color is generally a physically soothing color that may simultaneously produce an emotional lift. Green is the color most associated with nature.
Purple: associated with royalty, wealth, and luxury, as well as spirituality and wisdom. Purple can seem exotic, but sometimes overly so.
White: represents purity, innocence, and goodness. White makes a room seem brighter and more spacious, but too much white can have a sterile, cold effect.
Black: represents death, mourning, and evil (think Darth Vader), but also sophistication, as in formal wear, and authority, as in a judge's robe.
Gray: literally a "middle-of-the-road" color, gray is a practical, timeless color, but also dull or even depressing when used in excess.