How an e-commerce company can use Social media platforms for improved ROI

  • Facebook dominates as a source of social traffic and sales. Nearly two thirds of all social media visits to e-commerce stores come from Facebook.
  • Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%
  • Posting one or two updates each day promoting your products, upcoming sales or contests and use Dynamic Ads for remarketing.
  • On Twitter, tweet inspirational quotes related to your industry, important videos or blog posts or send alerts about new products, discounts and sales.
  • On Instagram encourage your shoppers to post images of themselves wearing or using your products, sometimes in exchange for coupon codes or mutual self-promo
  • Use Snapchat to give your viewers a quick look behind the scenes of your ecommerce business; tease upcoming promotions and product releases.
  • Use Pinterest by making different boards of top selling, customer photos with products, new products, festival collection, location based product catalog,etc

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