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Startup launch marketing plan

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  • The first step in a successful brand/product launch program is a strategic positioning exercise.
  • Start by defining the ‘category’ that your product/service exists within and then map it to its key product benefits
  • Next comes branding. Your name, logo and URL need to stand out from the crowd and really ‘mean something’.
  • Get your Web presence right before launch! You’ll need a rich blog site, a dynamic Facebook Fan page and the right Twitter page
  • Focus on blogging strategy. It’s the core of a modern, ‘social’ marketing and communications strategy.
  • Digital PR and partnering techniques are essential like viral, crowdsourcing, community.
  • Viral videos/games and guerrilla activities are all about great, original ideas, content and production.
  • Google AdWords program is the best place to start as it is cost effective, flexible, results oriented and highly scalable.
  • Analyst/media briefing program should be developed to ensure that your brand remains top of mind and relevant.

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