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02. Don’t Disregard Readability/Legibility For Aesthetic Reasons
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03. Keep Your Line Lengths Short
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05. Practise Appropriate Word Spacing
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08. Always Design For Your Audience
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10. Have A Logical Colour Palette
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11. Have A Consistent Font Palette
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12. Never Use Display Fonts For Body Copy
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15. Don’t Think Of White Space As Empty Space
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16. Don’t Follow Design Trends
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20. Don’t Use Too Many Effects

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