Share your true story and you’ll be setting yourself apart from all the other brands out there.They can’t share that same story, because they are not you.
Conflict happens whenever someone wants or needs something and must fight for it. This ‘something’ can be a lot of things: an object, love, survival, etc.
One of the famous Pixar rules of storytelling goes to great lengths to demonstrate you should avoid the obvious, in order to surprise and engage your audience.
Every marketing effort carries a message,that of your brand or business.when humans started putting together stories,they did it to teach important life lesson.
1. Show, don’t tell
Probably the oldest and most important unwritten rule in film industry says that you shouldn’t rely much on words to tell your story.
2. Context Is Everything
If we’re going to use just a few words, we will need to use some shortcuts to better communicate with our audience. Those shortcuts are our context.
3. Show People
We relate better to other people, than to bacteria. And we certainly relate better to people than to a brand or business.
4. Be personal, be true
Share your true story and you’ll be setting yourself apart from all the other brands out there.They can’t share that same story, because they are not you.
5. Show conflict
Conflict happens whenever someone wants or needs something and must fight for it. This ‘something’ can be a lot of things: an object, love, survival, etc.
6. Reveal hidden things
One of the rules of a good story is to take the audience to a hidden place that they don’t get to see everyday.
7. Focus
A visual story is the same. Too many details, and you lose your audience attention.
8. Keep Moving!
Stories flow. Your images needs to move. But that doesn’t mean that your image needs to be in fact a video or an animated GIF.
9. Don’t be obvious
One of the famous Pixar rules of storytelling goes to great lengths to demonstrate you should avoid the obvious, in order to surprise and engage your audience.
10. Teach something
Every marketing effort carries a message,that of your brand or business.when humans started putting together stories,they did it to teach important life lesson.