Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.; This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination.; Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and creating copious amounts of social buzz.;
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination.
Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and creating copious amounts of social buzz.
Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing.
This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level.
Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank.
It also is used by big companies in grassroots campaigns to compliment on-going mass media campaigns.
Here are a few examples of Indian as well as foreign brands who have nailed the guerrilla marketing campaigns: http://bit.ly/2r5JYJg