The success of a business depends on the ability to cater customer needs. Many companies are focused on customers, but there is a huge difference between being customer-centric and just providing what the customer wants.
This idea holds true for direct selling companies as well. Direct selling companies have to be customer-centric companies(https://www.epixelmlmsoftware.com/blog/dsn-ccr-companies) if they want to survive.
These companies take this step to become customer-centric see an increase in productivity, profit margins, and reputation.Customer-centric companies are not only doing well for themselves but also the people they serve.
DSN surveyed different industries to find which were most customer-centric(https://www.directsellingnews.com/dsn-launches-new-customer-centric-recognition-ccr-program/) and how much success these businesses achieved.
The product, cost, presentation, and packaging, marketing, customer service, time and cost involved in shipping the product and more all play a role in whether or not a customer is satisfied with their purchase.