Best Marketing & Ad Campaigns

  • Nike: Just Do It.
  • Just Do It was short and sweet, yet encapsulated everything people felt while exercising. We can all relate to it and push ourselves beyond our limits.
  • Absolut Vodka: The Absolut Bottle
  • Despite having no distinct shape, Absolut made its bottle the most recognizable bottle. It's the longest uninterrupted ad campaign ever running for 25 years.
  • Miller Lite: Great Taste, Less Filling
  • The goal of this campaign was getting "real men" to drink light beer, but there was a misconception that it can never taste good. They broke this misconception.
  • Volkswagen: Think Small
  • The Volkswagen advertisement played right into the audience’s expectations. You think I’m small? Yeah, I am. They never tried to be something they were not.
  • Marlboro: Marlboro Man
  • The ads were effective because they captured an ideal lifestyle to which many men aspired at the time.
  • California Milk Processor Board: Got Milk?
  • The ad didn't target people who weren’t drinking milk but instead focused on the consumers who already were. It's not always about getting a brand new audience.
  • Dove: Real Beauty
  • It's a simple but effective approach to persona marketing: They created ads around a topic they knew was sensitive but meaningful to their customers.
  • Apple: Get a Mac
  • The Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple. They experienced 42% market share growth in its first year.
  • Clairol: Does She or Doesn’t She?
  • The campaign was apparently so successful that some states stopped requiring women to denote hair color on their driver’s license.
  • De Beers: A Diamond is Forever
  • They presented the idea that a diamond ring was a necessary luxury. They created a situation where everyone compelling for a marriage needs to acquire a diamond

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