Digital ecosystem in India has evolved rapidly and now provides an option of 30+ marketing platforms for Indian pharma marketers. Here is the list across 8 different categories:; I. Physician Social Media: PlexusMD, DocPlexus, Curofy, M3 India, Daily Rounds; II. Online Consultation Platforms: Practo, Lybrate, 1mg, JustDoc, LetsDoc;
Digital ecosystem in India has evolved rapidly and now provides an option of 30+ marketing platforms for Indian pharma marketers. Here is the list across 8 different categories:
I. Physician Social Media: PlexusMD, DocPlexus, Curofy, M3 India, Daily Rounds
II. Online Consultation Platforms: Practo, Lybrate, 1mg, JustDoc, LetsDoc
III. Patient Information Portals: 1mg, Iodine, Tabletwise, MyUpchar, WebMD, Healthline
IV: General Web Content Platforms: Quora, Medium, Blogs, Websites & Microsite, Patient Portals, Physician Portals
V. Traditional Digital Channels: Email, SMS, Chatbots, FAQ engines
VI. Traditional Social Media: Facebook, Twitter, Instagram, LinkedIn
VII. Online Pharmacies: 1mg, Netmeds, Pharmeasy, mChemist
VIII. Visual Media: YouTube, Webinars, custom eDetailing platforms