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What are the list of digital marketing platforms for Indian pharma companies?

  • Digital ecosystem in India has evolved rapidly and now provides an option of 30+ marketing platforms for Indian pharma marketers. Here is the list across 8 different categories:
  • I. Physician Social Media: PlexusMD, DocPlexus, Curofy, M3 India, Daily Rounds
  • II. Online Consultation Platforms: Practo, Lybrate, 1mg, JustDoc, LetsDoc
  • III. Patient Information Portals: 1mg, Iodine, Tabletwise, MyUpchar, WebMD, Healthline
  • IV: General Web Content Platforms: Quora, Medium, Blogs, Websites & Microsite, Patient Portals, Physician Portals
  • V. Traditional Digital Channels: Email, SMS, Chatbots, FAQ engines
  • VI. Traditional Social Media: Facebook, Twitter, Instagram, LinkedIn
  • VII. Online Pharmacies: 1mg, Netmeds, Pharmeasy, mChemist
  • VIII. Visual Media: YouTube, Webinars, custom eDetailing platforms

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