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Difference between Advertising and Marketing

  • MARKETING
  • The systematic planning, implementation, and control of a mix of business activities intended to bring together buyers and sellers for transfer of products.
  • Marketing is a step-by-step process that begins with a unique selling proposition - a compelling sentence that describes your business.
  • This proposition then acts as a guiding theme, mission, which helps you identify target clients who are interested in your products and services.
  • Once you figure out who your target audience is, your marketing plan will then help you map out a strategy to best position your products and services.
  • ADVERTISING
  • The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal promotion by a firm of its products.
  • Advertising is a single component of the marketing process.
  • It involves the process of developing strategies such as ad placement, frequency, etc.
  • It is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.
  • Advertising strategy helps you promote your products and services to different audiences in film, television, newspapers and magazines, internet etc.

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