The systematic planning, implementation, and control of a mix of business activities intended to bring together buyers and sellers for transfer of products.
Once you figure out who your target audience is, your marketing plan will then help you map out a strategy to best position your products and services.
MARKETING
The systematic planning, implementation, and control of a mix of business activities intended to bring together buyers and sellers for transfer of products.
Marketing is a step-by-step process that begins with a unique selling proposition - a compelling sentence that describes your business.
This proposition then acts as a guiding theme, mission, which helps you identify target clients who are interested in your products and services.
Once you figure out who your target audience is, your marketing plan will then help you map out a strategy to best position your products and services.
ADVERTISING
The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal promotion by a firm of its products.
Advertising is a single component of the marketing process.
It involves the process of developing strategies such as ad placement, frequency, etc.
It is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.
Advertising strategy helps you promote your products and services to different audiences in film, television, newspapers and magazines, internet etc.