Tips for effective customer relationship management

  • Keeping customers’ trust and loyalty is very important. Managing them properly for a business’ survival is even more vital
  • The first step is to fully understand why the customer needs you. Gather all the requirement of customers in the beginning itself
  • CRM uses information to both identify with customers and co-create value with them. Relate other interests or topics when you communicate with your customers.
  • Ensure that you provide the best quality products or services. Practice good quality planning, quality management and control of your stocks
  • You need inform your customers with your latest promos or other company activities/milestones regularly
  • Make sure that you provide good customer assistance and service by attending to their queries and issues raised in full attention.
  • Giving out rewards and other incentives will strengthen the relationship with customers
  • You can brief customers about the uses of the product and then compare the brand or type you offer versus that of the generic ones
  • Follow up is key to effective client relationship management.

Don't forget to share this pointer!

View more comments +